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The Festival Express wasn't a totally underground railroad: Rolling Stone had assigned two writers to cover the event, David Dalton and Jonathan Cott, who would describe Joplin as "a Bacchanalian Little Red Riding Hood with her bag full of tequila and lemons, lurching from car to car like some tropical bird with streaming feathers." And only Joplin, they noted, "could have turned the Dead and other assorted heads into a bunch of 'Goodnight, Irene'-singing drunkards." Their dispatches made the event sound like the dreamy, feel-good convergence Woodstock would be remembered as, especially among those who didn't attend the concert. Kramer, who was there, is fond of calling Woodstock "three days of drugs and hell," and this from a man who recalls the event warmly.
But the tour proved a bust, losing some $350,000 of Walker and Eaton's money after the Toronto show was crashed by protesters outraged at ticket prices (a whole 15 bucks) and the other two shows were pitifully attended by hundreds instead of the expected thousands upon thousands. There were lawsuits and threats, and the footage wound up first in a garage and then in cold storage in the Canadian national archives. When Kramer got to the materials, as raw as a fresh wound, they were out of order and out of sync, an unlabeled mishmash of 30-year-old memories long, long forgotten.
"It was a turn-on, I have to tell you," Kramer says now when recalling the first time he saw the material that would become the rock doc Festival Express, which debuted at the Toronto Film Festival in September 2003 and has begun rolling into theaters across the United States this summer. (It arrives in Dallas on September 3.) "This is a moment in time that will not occur again, as was Woodstock--a definitive moment in time. Woodstock had more impact, with half a million people being there and the news coverage and the dynamic performance by Hendrix and the making of history, etc. I was blown away, stunned. When you hear Janis singing at the top of her form, you go, 'Jeez, this is very special. Where the hell's this stuff been?'"
Kramer was charged with fixing the sound, which was a wreck, having been recorded by newbie filmmakers who had no experience capturing rock and roll on celluloid. For the visuals, and the narrative of these bands on this magical mystery tour by train, he brought in his old friend Bob Smeaton, with whom he'd worked on Hendrix documentaries; Smeaton's also beloved for directing The Beatles Anthology and for his work on the Classic Album Series of rockumentaries.